Volkswagen Vento brings world’s first talking newspaper
This time it is a talking newspaper from Volkswagen for launching the Vento, its premium entry level sedan in India. Unlike most sedans in this segment, the Vento has got an extremely elegant and pure design. This unique design and elegance is the result of passionate craftsmanship. The communication brings this alive through the talking newspaper.
Speaking about this innovation Mr. Lutz Kothe, Head of Marketing PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. commented that their aim was to be able to emotionally connect to their customers with its product and what better way than being able to directly speak to them with the aid of a newspaper. Volkswagen has also partnered with the Times of India and The Hindu for this nationwide communication released today.
Volkswagen is the largest carmaker in Europe. It sells its broad model range from the Fox to the Phaeton in more than 150 countries across the world. Currently, Volkswagen offers the Jetta and Passat which are assembled in Aurangabad for the Indian consumers. Also available on sale now is the New Beetle, the SUV Touareg, the luxurious Phaeton, the Polo and the Vento.
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