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Volkswagen Brand?s Advertising Innovations Bag Eight Awards at the Abby 2011

The path breaking advertising campaigns by Volkswagen in India for the year 2010, have won eight Abbys at the Goa Fest 2011 – the country’s biggest advertising and awards festival. The Volkswagen Brand was a deserving winner, given the concerted efforts with some ground breaking campaigns during the year 2010. The two agencies that worked on the award winning Volkswagen campaigns are Mediacom and DDB Mudra.

Published On Apr 12, 2011 12:32 PM By CarDekho

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The path breaking advertising campaigns by Volkswagen in India for the year 2010, have won eight Abbys at the Goa Fest 2011 – the country’s biggest advertising and awards festival.

The Volkswagen Brand was a deserving winner, given the concerted efforts with some ground breaking campaigns during the year 2010. The two agencies that worked on the award winning Volkswagen campaigns are Mediacom and DDB Mudra.

On winning the awards, Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen Group Sales India, said, “The Marketing team has worked hard to see all the campaigns through and therefore is thrilled to receive the coveted awards in the advertising field. With the help of our agency partners, we hope to continue to bring out innovations in the field of advertising.”

The Media Abbys:

‘Best use of Newspaper and Magazines’

Gold: Volkswagen Vento, ‘People read newspaper. Till we made the newspaper talk!’

Bronze: New Volkswagen Polo launch, ‘An innovation that literally cut through the clutter and competition!’

‘Best Communication Startegy’

Gold: New Volkswagen Polo launch

The Creative Abbys:

‘Direct Response Print’

Silver: Volkswagen Vento, Talking Newspaper

‘Automobile’

Silver: New Volkswagen Beetle, Iconic Design - Print

Silver: New Volkswagen Beetle, Iconic Design - Poster

Bronze: TSI Technology - Print

Volkswagen, the leading carmaker in Europe, sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. In India, Volkswagen offers the luxurious Volkswagen Phaeton, Volkswagen Passat, Volkswagen Jetta, the iconic New Volkswagen Beetle, the powerful SUV Volkswagen Touareg, the Volkswagen Polo and the Volkswagen Vento.

Read More on : Volkswagen Vento detailed review

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