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Toyota to produce Prius at its Motomachi factory

Toyota Motors, world's largest car manufacturer is all set to manufacture its Prius hybrid model at its third factory in Japan. It is expected that the manufacturing of the model will start in the first week of the September this year to cut down the long delivery time to its buyers, as per the Nikkan Kogyo Shimbun newspaper. Company launched the Toyota Prius model in India in the month of January this year at the Auto Expo held at Pragati Maidan, New Delhi. Though the car is not available in market as it takes about three months to deliver a Toyota Puris model to customers in India. The third generation Prius model has become very popular in Toyota's

Published On Mar 16, 2010 08:00 AM By Vidyadhar
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Toyota Motors, world's largest car manufacturer is all set to manufacture its Prius hybrid model at its third factory in Japan. It is expected that the manufacturing of the model will start in the first week of the September this year to cut down the long delivery time to
its buyers, as per the Nikkan Kogyo Shimbun newspaper.



Company launched the Toyota Prius model in India in the month of January this year at the Auto Expo held at Pragati Maidan, New Delhi. Though the car is not available in market as it takes about three months to deliver a Toyota Puris model to customers in India. The third generation Prius model has become very popular in Toyota's

Domestic market Japan, where the model has been acquiring the top position in the best-selling chart since past nine month. The subsidy and tax benefits provided by the government for fuel efficient cars in Japan have played a significant role in success of Prius model in Japan.


According to the industry news paper in Japan, Toyota Motors currently manufactures about 50,000 units per month in total at its Tsutsumi factory and at unit Toyota Auto Body Co. Company also has plans to manufacture prius model at its Motomachi factory.


Toyota Motors recalled most of its hybrid models including Toyota Prius worldwide due to some acceleration related problems and complaints about sticking paddles in these models. However, these safety recalls haven't affected the demand of the model in India as company is receiving a significant number of bookings for Toyota Prius model since its launch in January.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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