Toyota inaugurates its First Dealership in Faridabad
Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the opening of its first dealership – Thirty Six Toyota - in Faridabad. The new outlet offers service, sales, financing and insurance facilities. It is aimed at being accessible to the customer in Faridabad and neighboring areas and will offer them an enhanced purchase experience.
Spread over a total area of 90000 sq ft, Thirty Six Toyota will have 19 general service bays, 16 body and paint bays and 1 paint booth besides having a showroom and 130 parking bays. Thirty Six, is the latest to join the network of exclusive Toyota '3S' dealership spread across India. ‘3S’ signifies Sales, Service and Spare parts under one roof. This is Toyota's unique approach to customer care and service. Thirty Six Toyota will initially have around 85 trained personnel. The sales, service and spare parts officers in the dealership have been trained extensively by Toyota. Thirty Six Toyota is similar to the other Toyota dealerships in India, meeting Toyota’s international standards of quality and service. It is fully equipped with state-of-the-art tools and equipment and necessary spare parts.
In line with its growth, Toyota will continue with its expansion plan in India by adding to its existing network of dealerships across the country. We have achieved the dealership count of 150 facilities at the end of 2010. The count of Toyota dealership has touched 152 with the opening of Thirty Six Toyota. Toyota’s dealership thrust will be largely in smaller towns. With increasing demand from semi-urban and rural areas, Toyota aims to bring its quality services closer to them.
Commenting on the expansion of Toyota’s dealer network, Mr. Vikram Kirloskar, Vice Chairman, TKM, said “The needs and preferences of an Etios customer are very different from the customers we have catered to so far. With the entry into a new segment we have expanded our dealer network and boosted our service operations by employing new tools like dealership management system and express maintenance”.
Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM said, “This is our first dealership in Faridabad. So far we catered to the customers in Faridabad with our dealerships in the NCR region. With the increasing demand and the sale of Etios, setting up a dealership in Faridabad is essential. With this, we aim to serve our customers better through greater accessibility.” Toyota Kirloskar Motor has registered a growth of 55% in sales in February 2011 compared to the same period last year. It sold 9,308 units in February 2011 against 5,993 units in February 2010.
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