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Skoda planning to get “more affordable” in India

Skoda is known for its premium models in India. Even the small car, Fabia, from Skoda costs above Rs. 5 Lacs. India is a cost sensitive market and Skoda India seems to have realized this fact, as sources suggest that the company plans to get into a “little more affordable mode” particularly to target the Indian customers. Skoda India is looking forward to see an escalation in its sales volumes this year and for this the company is going to launch a car smaller than Fabia for the Indian buyers.

Published On Jun 18, 2010 04:56 PM By Vidyadhar
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Thomas Kuehl, Head, Sales and Marketing, Skoda India, commented that Skoda India has always been known for its class and premium style. He added that this year the company is expecting to generate more sales volumes in India. The new small car is speculated to be based on the platform of VW Up! The car would not only be targeted towards the Indian market but would also be sold in the European markets. The car would be powered by a 1.0TDI diesel engine and a sub 1.0L petrol engine.

Although there are no official announcements on the price range of the car, but it is assumed to be shelved in the bracket of Rs. 3-4 lakh. The production of the car would be carried at the Chakan plant of the Volkswagen Group.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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