Rolls-Royce Studio to be set-up in Porto Cervo
Adding to the success of the Rolls-Royce Studio in Cannes on the Cote d’Azur last year, this summer Rolls-Royce Motor Cars will welcome guests both to Cannes and a second ‘Summer Studio’ at the exclusive enclave of Porto Cervo on the Costa Smeralda in Sardinia, Italy. This unique brand experience centre will offer Rolls-Royce’s guests an insight into the world of the iconic marque in a relaxed club atmosphere in the most innovative and effortless of manners.
This spoken of ‘Studio’ will showcase the entire Rolls-Royce collection of the coupe Wraith, Ghost, the flagship Phantom and Phantom Drophead Coupé, offering guests the opportunity either to learn about the cars through a static display in luxury surroundings redolent of Goodwood, or to drive them on the roads of Costa Smeralda. This has been created on the Promenade du Port in Porto Cervo. The ‘Summer Studio’ will bring a flavour of the Home of Rolls-Royce to the exclusive resort and its summer-time residents until 30 September this year. Visitors to the ‘Studio’ will also be given the exclusive opportunity to see the Phantom Drophead Coupé ‘Waterspeed’ Collection car, of which only 35 exist.
“Rolls-Royce Motor Cars has always been focused on the needs and interests of its discerning patrons, and so we find it highly appropriate to present our vehicles and services to them in a place where many of them spend their summer holidays,” said Isobel Dando, General Manager of Retail Development for Rolls-Royce Motor Cars. “Our experience has shown us that these innovative activities, in exclusive venues around the world, allow us to meet interested parties in very relaxed, informal settings.”
The Sardinian resort of Porto Cervo is among the most exclusive in Europe. In the summer months this destination is particularly popular with wealthy clientele from all over the world who stay at the beautiful properties along the Costa Smeralda while mooring their yachts in its charming ports.
The Rolls-Royce brand comes under the BMW ownership and the British luxury car maker has recently announced its global sales results, which were positive and the Sussex-based automotive manufacturer is looking for a brighter future more upcoming models.
Competition to Rolls-Royce are working on SUVs, especially Bentley and we can expect some diversification from Rolls-Royce at some point too, maybe as a concept experiment. Several British pundits have claimed to see one in 2018.
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