Rolls Royce plans to expand distribution network in India

Rolls Royce Motors a unit of German auto giant BMW AG is planning to expand their distribution network in India, as it is the second largest growing market for Rolls Royce.

Mr. Torsten Muller Otvos,  CEO, Rolls Royce Motor Cars said after China, India is the second fastest growing market for them and they want to tap every opportunity available by effectively increasing their distribution system.

At present Rolls Royce has two dealerships in India, one at Delhi and the other at Mumbai. The company is thinking on the lines to add two more dealership in Punjab and Hyderabad. During the last year, Rolls Royce sold 600 units in China, however in India they sold only 80 units which is estimated to be 600 per cent year on year growth and this year they are expecting sales to be in three digits however they haven’t predicted any figure.

According to Mr. Otvos, Rolls Royce enjoys huge demand in India and they have intimated their factory at Goodwood in United Kingdom to be prepared for the increasing demands. Rolls Royce sells two models in India : the Ghost and the Phantom. Rolls Royce Ghost is priced upward of Rs. 2.5 crore and Rolls Royce Phantom is priced upward of Rs. 3.5 crore.

Rolls Royce has successfully developed a prototype of a fully electric version based on its Phantom model 102EX and they are planning to launch it at the Geneva Motor show next month to check the market’s response for an ultra luxury electric car.

Otvos mentioned it to be the only car of its kind. The electric phantom will be taken throughout the world for test drives in order to check customer’s response. He further stated that around 100 customers will take the test drive however the same model will not go into production and the remaining details he added will be announced at the Genava Motor Show.

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