Nissan begins Happy With Nissan campaign

Nissan has announced the launch of Phase 1 of its Indian customer service campaign ‘Happy with Nissan’, to be held from May 9-18, 2014. The initiative will see camps set up in 66 Nissan authorised service outlets across 54 Indian cities. Nissan customers will be able to drop in and have their vehicles washed and thoroughly checked for free by qualified Nissan service staff. The customer outreach campaign will help Nissan’s after-sales service team to proactively meet customers face to face, understand their issues and find appropriate solutions.

It will also help to resolve pending and immediate service-related issues and make customers aware of the benefits of authorised Nissan service centres and the use of Nissan genuine spare parts and accessories. The camp is just one initiative in the company’s ongoing drive to improve customer confidence and satisfaction by boosting its after-sales service infrastructure.

Making the announcement, Mr Kenichiro Yomura, President – Nissan India Operations said, “We want to create a service environment that our customers can trust, be comfortable and feel proud of being associated with the Nissan brand. We are consciously working towards optimizing our after-sales service operations so that service wait time and costs can be kept to a minimum. This is one of our key priorities for this year.”

Nissan’s recently inaugurated state-of-the-art Parts Distribution Centre in Chennai and the ‘Happy with Nissan’ service campaign complement each other in emphasizing Nissan’s commitment to its customers. Yomura added, “Nissan makes engaging and reliable products and offers a positive service experience to customers across the world and we want to give our Indian customers the same, world class experience.”

Customers visiting the service camps between May 9-18, 2014, will be entitled to a free car check-up, wash and 20% discount on labour charges. All vehicles will undergo a thorough 60-point check. Other benefits include discounts up to 20% on Nissan genuine accessories and up to 20% on Nissan Extended Warranty for vehicles in the warranty period.

Every customer will also be offered various engagement activities for their families and will win Nissan genuine car care products, movie tickets, shopping vouchers and other gifts through lucky draws.

Anticipating a healthy growth in domestic and export volumes, Nissan is committed to strengthen the capacity at its parts distribution centre as well as all service touch points across India. Innovative initiatives like a 60-minute express service at authorised service outlets will be supported by providing more convenient access to service to mobile service vans – 25 to be deployed in May, and a fresh focus on reducing periodic maintenance costs