JLR eyes increased assembly of cars in India

Tata Motors British subsidiaries, Jaguar and Land Rover have their ambitions fixed at attaining 20% of the luxury car market share in India in near future. Commenting on their ambitious growth plans, Rohit Suri, the India head of Jaguar Land Rover had said that they are considering the options of setting up assembly plants for the Jaguar models in India to increase their assembled car numbers.

Vidyadhar

Published On Nov 19, 2011 16:18 IST

Published OnNov 19, 2011 16:18 IST

Last Updated OnNov 19, 2011 16:18 IST

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A dedicated assembly plant in India is their only hope to reach their high-end plans of achieving their target. Jaguar Land Rover, as of now, has an insignificant luxury market presence in the country, which is majestically ruled by BMW, Mercedes-Benz and Audi in the same order. Land Rovers’ Freelander 2 is the only SUV assembled in India at the company’s Pimpri plant near Pune. However, Suri had been a little sceptical if they might continue assembling the Jaguar products in the same plant or will have other plants opened for the same.

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Now, what remains to be seen is the time frame, as to how long the project is expected to take the form of reality. Nevertheless, one thing is for sure, that the luxury car market is on an upward growth trend, which is expected to reach 150,000 luxury car sales a year by 2020. Moreover, the segment is hoping to witness an additional 20,000 luxury unit sales from the past.

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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