Ford Fiesta and Mazda 2 project two different personalities
The Ford Fiesta and the Mazda 2 are the so-called B-segment cars as well as the sibling subcompacts. These cars have been built on the B3 vehicle architecture as named by the Ford engineers. Both these cars have got almost the same base price of about $14,000. They are also similar in their mechanical components. But of course, these cars do not look alike. These cars represent two different personalities and are intended to attract different buyers. These two models clearly illustrate how design can differentiate vehicles. Though both the cars have got a wedge shape but while the Fiesta emphasises the “kinetic look” of Ford that is used in Europe, the Mazda 2 provides a less aggressive mix of organic and angular shapes.
In 2007, the Mazda 2 was introduced in Japan. It was called the Demio there. The same went on sale in 2008 in Europe, Australia and certain parts of Asia. In 2008, the Fiesta stepped in Europe for the very first time. In Michigan, Kevin George directed the design of the North American version of the Fiesta. Derek Jenkins, Mazda’s chief of design in North America, stated that Maeda gave the Mazda 2 prominently arched front fenders to evoke the RX-8 sports car, which Maeda also designed. The Mazda 2 was first sold in Japan. It was intended to appeal to women buyers in congested urban areas But Mazda also wanted to target the men, so the designers tried to provide a confident, sporty stance. On the contrary, Ford tried to emphasize on the length of the Fiesta to Americans, who wanted a sense of getting more for their money. In Mazda 2, the rearmost roof pillar angles forward, giving the viewer a visual conclusion while in Fiesta it angles upward.
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