Fiat rolls out 4 million units of Multijet engine
Fiat added another feather in its cap by rolling out the 4 million units of Multi jet engine across globe. Fiat 1.3 litre Multi Jet powertrain commenced its development in 2003, it is a progression from Fiat's common rail system invented by the Italian auto firm in 1997. Fiat's Multi Jet is still liked globally and has went under loads of development and is being sold in many auto markets world wide. The 1248cc powertrain comes in two power options across world ranging from 75 bhp along with fixed geometry turbocharger to 90 bhp matted with variable geometry turbocharger.
The powertrain Multi Jet is affixed in many cars of Fiat such as Fiat Panda and Fiat Punto family. It is also powers Lancia Ypsilon, Alfa Romeo MiTo (the mill is advertise as JTDm). Fiat since 2008 has produced 1.3 litre 16v Multi Jet in the company's engine unit in Ranjangaon. In the domestic auto market, Fiat's MultiJet is loaded in Fiat 500, Fiat Stile, Fiat Punto and Fiat Linea and also in Maruti Suzuki cars such as Maruti Swift, Maruti Swift Dzire and Maruti Ritz (rolled out as DDiS). It is being learnt that Maruti SX4 will also be loaded with 1.3 lite 90 bhp Multi Jet powertrain. Fiat's engine also empowers Tata Motors car models like Tata Indica Vista and Tata Indigo Manza, here it is called as QuadraJet. Fiat is soon to sell the 4 millionth Multi Jet engine powered in Fiat 500 to a French buyer.
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It is needless to state that Fiat Multijet has been a watershed in the Diesel engine technology and to reach this remarkable milestone is no surprise at all. However, instead of being a large engine supplier Fiat should have a pan-India marketing plan to penetrate the market. As such I find that this engine offers the best integration with Fiat Power train and offers a phenomenal driving pleasure due its non-linear gear ratios in Punto. The drivability in both urban traffic conditions and on the highway is unmatched. However, this is not found in the agression of marketing this product. As such, 90HP Punto Multijet is unmatched and has no comparision in its catogory. The numbers are any indication to go by, I can only state that the product is not marketed and positioned well despite the pitch in the advertising. Fiat has to re-look at its marketing strategy as the value prposition offered for the price is unmatched and this should be the sole USP for increasing numbers of this car which is yet to come. Volumes are necessary to maintain the serviceability and maintainability. Fiat will do well to look at their strategy and revamp the same to give aggression to their sales pitch.