Ferrari Extending Help for Victims of Italy Earthquake Through Online Auction
Ferrari, the most applauded supercar maker from Italy, recently made an announcement that garnered much more lauding as it revealed the company’s intentions of hosting an auction, which would be directed towards aiding the earthquake victims of Italy. The auction will be an online one through the company’s website Ferraristore.com and would be offering a large variety of products ranging from Ferrari F1 car merchandise like racing helmets and suits used by Fernando Alonso and Felipe Massa to some other excessively costly products like the V8 engine from the Scuderia Ferrari F1 car and the $ 1.6 million car - 599XX Evo track spec car.
Since, the auction supports a good cause these goods are expected to be auctioned for more than what is their actual shelf value. According to the Chairman of Ferrari Mr. Luca Cordero di Montezemolo, the company would hold an online auction on a global level by the beginning of next week at the Ferrari online store and in the auction, the cars would also be put up so the money can be raised for the familes of their past labourers. In a press release, this Italian car maker stated that the Maranello headquarters of the company were contacted by the worldwide Ferrari clients and collectors as soon as the earthquake had kicked in and they offered generous contributions for the relief from the same. The company also mentioned that the magnanimity of the Ferrari enthusiasts will once again help Ferrari in supporting the one affected by the tragedy.
Other automakers like Lamborghini and Maserati in addition to Ferrari froze their operation after 20th May as the entire region was scourged by the unfortunate successive earthquakes that took the toll on the lives of 23 people and rendered other thousands of people homeless. The companies also allowed leaves to the employees so that they can spend time with their families. This help extended to the Italy quake victims is not the first from this automaker as it had introduced a special edition of the F430 for the aid of people in Abruzzo in the recent past. Last year, the company had also contributed more than 1 million US dollars for the development of two after-school facilities in the tsumani-struck lands of Japan.
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