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BMW reconsiders 1-Series & Mini launch in India

BMW India is one of the most prominent luxury car makers in India. The Indian car market was abuzz with the rumors that BMW India will soon launch BMW 1 Series and BMW Mini hatchback in the country. But now, BMW India is reconsidering the decision to launch BMW 1 Series and BMW Mini in India.

Published On Aug 30, 2011 04:14 PM By Vidyadhar
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German car maker, Mercedes Benz had made an announcement previously that the firm will launch Mercedes Benz A Class in India by the year 2012, which made people believe that BMW India will also launch a premium hatchback car to fight it out with Mercedes Benz.

See More BMW Mini Pictures Read More on BMW Mini

But sadly, BMW is not sure to launch these two cars in India. However, BMW has invited all its Indian dealers to the Frankfurt Motor Show for a test drive of its brand new BMW 1 Series and BMW Mini Cooper. The firm has taken the feedback from the Indian dealers regarding the practicability of launching both BMW Mini Cooper and BMW 1 Series. Although the final decision is yet to be made.

BMW India however, offers a wide range of cars to its consumers, which includes BMW X1, BMW X5, BMW X3, BMW Z4, BMW X6, BMW 5 Series, BMW 3 series, BMW 6 Series and BMW 7 Series.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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