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    BMW launched limited edition Gran Turismo in Bangalore

    BMW India, a 100% owned subsidiary of Germany based BMW, launched a limited addition of Gran Turismo model in Bangalore. The Gran Turismo model has been priced at Rs 63 lakh in the city. The limited addition Gran Turismo is powered with a 3.01 litre engine and the it will be imported in India as a completely built-up unit (CBU) from company's overseas facility. BMW is also planning to launch a pre-owned car business in India with its exclusive stores in Delhi-NCR. Currently company has a market share of 41% in the luxury car segment in India and it is all set to increase its market share by enhancing the dealership base from current 12 dealerships to 22 dealership in the country.

    Vidyadhar
    Vidyadhar
    Published On Feb 06, 2010 11:53 IST
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    Published OnFeb 06, 2010 11:53 IST
    Last Updated OnFeb 06, 2010 11:53 IST
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    BMW India, a 100% owned subsidiary of Germany based BMW, launched a limited addition of BMW Gran Turismo model in Bangalore. The Gran Turismo model has been priced at Rs 63 lakh in the city. The limited addition Gran Turismo is powered with a 3.01 litre engine and the it will be imported in India as a completely built-up unit (CBU) from company's overseas facility.

    BMW is also planning to launch a pre-owned car business in India with its exclusive stores in Delhi-NCR. Currently company has a market share of 41% in the luxury car segment  in India and it is all set to increase its market share by enhancing the dealership base from current 12 dealerships to 22 dealership in the country. 

    Besides the launch of the Gran Turismo model in India the company has also revealed its plans of bringing BMW X1 model in India. According to the company it will bring BMW X1 in India by the end of this year as a Completely Knocked-down Unit (CKD) so that it can assemble it in India and make it available at much lesser price as import of a CBU (Completely Built Unit) in India which attracts a 100% import duty.

    Cars to look forward to this quarter are Ford Figo and Tata Aria that will be launched  in the month of Feb and March respectively

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    Vidyadhar
    <p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content &amp; social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment.&nbsp;</p>Read more

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