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BMW India eyes to triple dealership in next four years

The lush and plush car manufacturer BMW India is hoping to almost triple its dealership count up by the year of 2015. This aim will surely lessen the firm’s reliance on Mumbai and Delhi car markets. BMW is considered to be on the top position on the list of luxury car makers in India. Since last year, BMW had around 22 dealers and now it is planning to boost up this dealership number to 60 by 2015.

Published On Jun 07, 2011 03:14 PM By Vidyadhar
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As per the president of BMW India, Mr. Andreas Schaaf, after reaching 60 dealers in number in the country, the Mumbai and Delhi car markets will be diminished to 40%, which was earlier 60% and the sales of BMW cars are expecting to grow in other regions of the country. According to certain reports, in the year 2010, BMW had a tough fight from Mercedes Benz and this year BMW is all set to boost up their car sales much faster than last year.

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BMW India is hoping to sell around 10,000 units this year. The manufacturing of BMW cars in India will be done at Chennai facility. By the year of 2020, the souk of luxury cars in India could touch the mark of approximately 150,000 units.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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