BMW boosts its dealer network

India is emerging as a hot-spot in the eyes of luxury car makers as BMW is planning to increase its network pan-India and penetrate Tier II cities likeCoimbatore, Jaipur, Ludhiana, Bhubhaneshwar and Lucknow. BMW has sold out 992 cars in the first quarter of 2009 which is good in number. The company currently has 12 dealers across India and it expects to increase the number to 22. BMW expects that each dealer from Tier II locations will contribute about 30-40 cars per year.

Published On Jan 18, 2010 09:00 IST

Published OnJan 18, 2010 09:00 IST

Last Updated OnJan 18, 2010 09:00 IST

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India is emerging as a hot-spot in the eyes of luxury car makers as BMW is planning to increase its network pan-India and penetrate Tier II cities likeCoimbatore, Jaipur, Ludhiana, Bhubhaneshwar and Lucknow. BMW has sold out 992 cars in the first quarter of 2009 which is good in number. The company currently has 12 dealers across India and it expects to increase the number to 22. BMW expects that each dealer from Tier II locations will contribute about 30-40 cars per year.

BMW India's President, Peter Kronschnabl reported that they had identified a couple of partners and in the next stage they would be going for sampling and in the next two years they expected that their volumes would pick up. BMW has already unveiled four new models this year with three more scheduled for launch. These include the petrol and diesel variants of its top-end sedan 7 series.

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<p>A totally people's person Vikas Yogi ventured into journalism 5 years ago. He started his career as a journalist for an online media agency, where he worked on few of their best online projects. Later on, he was given command of their entire content development division, where he single handedly managed and developed content for various domains ranging from Telecommunications, Electronics, Home Appliances, Fashion, Lifestyle to his favorite 'Automobiles'.</p> <p>He has spent more than 3 years writing about the automobiles and being a car fanatic, he has got the right blend of enthusiasm and knowledge that is required to keep the readers' spirits up. Known for his wits and puns, Vikas is leading a team of journalists as an expert on automobiles but surely not limited to being one.</p>Read more

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