Audi plans new plant at Aurangabad for Q7 and Q3 SUVs
Audi India is planning to take on its rivals, BMW and Mercedes Benz by setting up a new plant ,for its SUVs in Maharashtra. According to a senior employee from the company, the new manufacturing plant, setting up in Aurangabad,will produce Audi Q7 and Audi Q3 SUVs, thus increasing Audi India's inventory to 8000 units. Michael Perschke, head,Audi India, believes that Audi Q3 will help drive growth in 2012. The company plans to bring in atleast one innovative model which could capture the market every year,for the next few years. He announced Audi India's growth by highlighting the 80% increase in the sales last year.
Vidyadhar
Published On Feb 03, 2012 15:50 IST
Published OnFeb 03, 2012 15:34 IST
Last Updated OnFeb 03, 2012 15:50 IST
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Audi Q3, which will be competing with BMW's X1, Mini Countryman and Mercedes' B class will be priced in the range of Rs 25- Rs 30 lakh range. Moreover the company plans to launch its smaller sedan, Audi A3,to build its own level in the market. The Audi TT model will be launched in the beginning of the year followed by the Audi A4,which is perceived to lead to an increased demand for Audi. Further four other models including the S6 will be introduced this year. Adding to this,Audi India is planning to broaden its reach by entering the comparitively smaller cities like Nagpur,Bhopal,Lucknow and Goa.
Read More on : Audi Q3 expert review
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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more
