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Aston Martin Gets A Special Facebook DB0 Edition
Carmakers are using the world's largest social network, which is none other than Facebook, as a tool to engage with potential customers and brand fans alike. Even Aston Martin is giving it a go. Beginning from last November, the British luxury automaker launched a special campaign on its Facebook page with a series of polls asking viewers to specify one of its models.
Published On Jun 28, 2012 03:15 PM By Ritesh
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The company's fans chose the DB9 and then decided on the on all aspects of the car from the exterior wrap to the interior trim. Once Aston Martin's page reached 1 million fans, the automaker went ahead and built the car to their specifications.
Named the DB9 1M, the one-off special sports a unique wrap called "Aero" and is fitted with 20-inch alloy wheels in a Silver Diamond finish. As for the interior, among other options, it features a two-tone Obsidian Black and Spicy Red leather treatment.
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