MG (Morris Garages) Motor Ropes In Benedict Cumberbatch As Brand Ambassador

The British actor of Doctor Strange and Sherlock Holmes fame will be the face of the British brand in India!

• MG will enter India with the Hector mid-size SUV.
• SUV reveal expected in May; launch in June 2019.
• Opened company-owned showroom in Gurugram recently, more to follow soon.
• Will be powered by a 2.0-litre diesel and a 1.5-litre turbo petrol.
• Expected to be priced in the range of Rs 15 lakh to 20 lakh (ex-showroom).
• Will be a 5-seater, but a 7-seat version is also expected in the future.
• Panoramic sunroof, 7-inch digital instrument cluster and 10.4-inch touchscreen system on the cards.
• Will rival the Tata Harrier, Jeep Compass, Hyundai Tucson and upcoming Skoda Karoq.

MG Motor is gearing up to establish itself in the Indian market and has roped in Benedict Cumberbatch, of Doctor Strange and Sherlock Holmes fame, as its brand ambassador. The renowned British actor will be the face of the British marque in India and is seen alongside the upcoming Hector mid-size SUV in a new video.

The MG Hector, which is yet to be revealed officially, was spied completely undisguised recently. The Tata Harrier-rival SUV was spotted in the UK while shooting for a TV commercial with Cumberbatch behind the wheel. Check out the pictures and read in detail about the MG Hector here.

Check out the MG's official press release here:

Morris Garages India announces Benedict Cumberbatch as its brand ambassador; builds further on iconic British essence

New Delhi, March 20, 2019: Marque carmaker MG (Morris Garages) India today announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor – known for his stellar roles in various popular TV shows and movies will be the face of MG India.

Benedict Cumberbatch commented on the association with MG brand, “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”

Rajeev Chaba, Managing Director and CEO, MG India, said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”

Benedict Cumberbatch follows a strong resonance among pop culture and youth. The association further underlines MG’s unique British heritage and its focus on enabling the future with the core pillars of innovation, diversity and technology