FORD INDIA CONTINUES TO SET NEW SALES RECORDS IN 2010
Ford India has reported a 307 percent jump in July sales compared to last year, with total sales of 8,739 units, four times the 2,146 sales made in July 2009. The sales performance also represents an increase of 20 percent compared to June 2010 figures. The July numbers continue a strong 2010 growth surge that has enabled Ford India to achieve total vehicle sales of 46,751 units in the January to July period.
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Commenting on the robust and consistent sales growth, Michael Boneham, president and managing director, Ford India said, We are delighted with our results to date. Sales from January to July 2010 were greater than any annual sales figures reported by Ford India during the past five years. This success is driven by a number of factors including an improved economic environment as well as new releases and the opening of new dealerships and service centres across the country.
Boneham added, The Ford Figo is one of the major catalysts behind these terrific total sales numbers. Figo has transformed our business and presence in India and we recently introduced a second production shift to keep up with demand. Since its launch in March, the Figo has been truly embraced by Indian consumers with more than 29,000 sales bookings registered so far.
Ford India is expanding its service and dealer network to provide world-class support to its fast growing customer base. The recently launched 3S Brand@Retail* dealership in Meerut (Uttar Pradesh province) is the 167th outlet. With this, Ford India now has a presence in 97 cities nationwide.
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