Carmakers alluring customers with aggressive promotions
Due to recent downfall of car sales figures in automobile Industry, car makers in India are pouring money in publicizing their products and alluring customers towards them. It is worth mentioning that in past 2 months, sales of cars in India has been hit badly due to rise in fuel prices and car loan interest rates.
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Reports suggest that India’s leading car maker Maruti India is investing Rs 15-20 crore on advertising campaigns and promotional events in May and June and falling in the line of Maruti India, South Korean car giant Hyundai is also planning to increase its advertising budget. Chief General Manager, marketing, at Maruti Suzuki, Shashank Srivastava said that Maruti is largest car manufacturer in India and company wants to revive the sales momentum and for this company is investing huge budget this time.Honda India, which is a joint venture of Japanese car makers Honda Motor and Siel India, is also trying to attract consumers with cheaper auto loans through its dealers.
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Srivastava further added that from past two years, Maruti has been executing the strategic brand building campaigns during summer and with an aim of generating good sales figure, company has now moved on to tactical advertising. It is worth mentioning the Indian car market has experienced a sales growth downfall to 7% in May, which was lowest in the past two years, owing to which car makers are now seeking other marketing options to boost the sales figures.
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However, recent development also indicated that Hyundai India has also increased its advertising budget to balance the situation. Director (marketing sales), Hyundai Motor India, Arvind Saxena said that company spent huge sum of money in promotional activities during ICC World Cup and the IPL so as to keep the brand at top position. Now company wants to continue the spree with more aggressive campaigns in coming months.
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It is worth mentioning the Ford India is leaving no stone unturned in publicizing its upcoming new Ford Fiesta sedan car. Sources said that Ford Motors will launch a multimedia campaign just like it organized a fashion show in May this year. Ford Fiesta sedan is expected to hit Indian roads in July this year.
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