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Toyota named Best Global Green Brand for Third Time
World's leading carmaker, Toyota has managed to grab the top rank for the third successive time in the annual Best Global Green Brands report, published by international brand consultancy Interbrand. The report measures the gap between public perception of a brand’s environmental performance – its “green image” – and its actual environmental practices, using publicly available data and information.
Published On Jun 13, 2013 04:23 PM By Vikas
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Over 10,000 consumers around the world have recognised Toyota not only for its commitment to sustainable environmental leadership, but also for its investment in ground-breaking products, such as Prius, and its programmes for reducing greenhouse emissions, energy consumption and water usage throughout its operations. The Interbrand assessment comes as Toyota is in the early stages of a product launch cycle that will see 21 new or updated hybrid models brought to markets worldwide by the end of 2015.
Toyota is also indulged in lots of CSR activities to aware people about the green technology, and that's what proves their environmental leadership as well.
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