Tata Motors to spend big bucks on new Land Rover Defender

As reported earlier, there were speculations regarding the brand name of the Land Rover Defender which is going to come in all new “Avatar” by 2015. Now recent updates in Indian automobile market states that Tata Motors is planning for release of an in-house assembled variant of Land Rover in India. Furthermore, since the all new 2011 Land Rover Defender is being assembled in India, company is hoping to make it slip inside the Indian armed forces too.

Published On May 18, 2011 18:31 IST

Published OnMay 18, 2011 18:31 IST

Last Updated OnMay 18, 2011 18:31 IST

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As reported earlier, there were speculations regarding the brand name of the Land Rover Defender which is going to come in all new “Avatar” by 2015. Now recent updates in Indian automobile market states that Tata Motors is planning for release of an in-house assembled variant of Land Rover in India. Furthermore, since the all new 2011 Land Rover Defender is being assembled in India, company is hoping to make it slip inside the Indian armed forces too.

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According to relevant sources, Land Rover is currently holding discussions with Indian government regarding the induction of Land Rover. However in case of 2011 Land Rover Defender, the SUV will share the platform with other Land Rovers like estate versions and pick-ups. As per reports, Tata is working hard on the latest platform as it contributes towards one of its biggest investments, Land Rover.

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It is being expected that since 2011 Land Rover Defender is going to be assembled in India, the sales figures of the SUV might go high from current 18,000 units per year. This will in-directly make the manufacturing of Defender quite cheaper and it is also possible that the car might go favorite for Indian off road aficionados as well as people seeking cars for sole purpose of use at farmhouses and in the countryside areas.

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As per reports from reliable sources, the prototype of new Land Rover Defender with new platform is expected to see the light by 2013 and in mid-2015 the SUV will see the commercial launch. Furthermore with Indian market gaining speed and rapid growth in the income levels of Indians, the company is expecting good prospect for new Land Rover in India. Moreover, since Land Rover was earlier forced to stop sales of Land Rover Defender in United States due to faulty airbags in the 1990s, this time company is expected to enter again with all new platform and improved version of Land Rover.

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

Tata Motors to spend big bucks on new Land Rover Defender

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