Tata Motors to launch Tata Sumo Gold amid festive season

Tata Motors is working hard towards luring its consumers and boosting up the sales to a large extend. Tata Motors now aims to revamp the sales of its much prominent brand, Sumo. Currently, Tata Sumo has been completely gone and the place is taken by Mahindra Bolero. Therefore, Tata Motors is planning to revive its Tata Sumo by giving it a new name along with some major upgrades in the engine and the exteriors. The refurbished Tata Sumo will be known as Tata Sumo Gold.

Vidyadhar

Published On Oct 10, 2011 18:10 IST

Published OnOct 10, 2011 18:10 IST

Last Updated OnOct 10, 2011 18:10 IST

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Couple of weeks ago, Tata Motors literally dropped “Sumo” from Tata Grande and highlighted DICOR suffix. By this bold move, Tata Motors is hoping that Tata Safari’s image will be revived by seeing Tata Grande. The difference between Tata Grande and Tata Safari is that, Tata Grande doesn’t come with safety features and the safety kit is present in Tata Safari. With new Tata Sumo Gold, Tata Motors will completely replace “Victa” brand by “Gold” brand. The new Tata Sumo Gold will come powered with 3 litre of CR4 engine and will also have some make over done to its interiors as well as interiors to cajole its consumers back. It is expected that the brand new Tata Sumo Gold will hit the Indian roads by this festive season.

Read More on : Tata Sumo Grande price

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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