Skoda Rapid makes Global Debut on NDTV’s award winning 'The Car And Bike Show'

Published On Oct 11, 2011 03:19 PM By CarDekho for Skoda Rapid

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NDTV’s long-running automobile based programme, The Car and Bike Show has completed 400 episodes, and 8 years on-air. To celebrate this unique and India-first milestone, NDTV will broadcast the show’s first-ever studio based format programming. Considering the show as the right platform to debut its new car, Skoda unveiled the Rapid on the sets of the show. The special two part series would be aired on Saturday, October 15 at 1:30pm and Sunday, October 16 at 7:00pm on NDTV Profit. Hosted by Siddharth Vinayak Patankar, NDTV The Car & Bike Show is one of India’s most awarded automobile programme It has been the most watched show in its genre and has pioneer status since inception. Has spawned other hit programming like 'A Very Ferrari Summer', 'Love Life & Lamborghini', 'Autobahn', 'Another Ferrari Summer', 'Freewheeling', 'Freewheeling: A Big Dream', and an auto quiz show called 'Mahindra AQ'.

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Siddharth Vinayak Patankar, Editor-Auto, NDTV said “We began in October 2003, with the honest intention to present the best from the world of automobiles to our viewers – and I mean the whole world. I am happy that the original intent remains intact, and we have been able to build on that foundation to challenge our own boundaries and continue to excite our faithful audience.” Expressing his views on NDTV The Car ad Bike Show, Anand Mahindra, VC & MD, Mahindra & Mahindra said “I am partial to Siddharth and the show, given our old association but even objectively speaking I think Siddharth and the NDTV team have done an outstanding job and its one of the class leading shows. I think the fact that its covered in all the channels on NDTV network makes its reach very wide and therefore it has a tremendous impact on I think the car lovers throughout the country so congratulations.”

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On the debut of the Skoda Rapid Thomas Kuehl, Board Member-Sales & Marketing, Skoda Auto India said “We are launching the next big leap for Skoda this year. It is our new C Segment car, and we thought it would be a good idea to exclusively debut it on NDTV Car and Bike Show. This in a way is our birthday gift for the great show. It will be the all new Skoda Rapid. It is the most accessible limousine in the Skoda world now. We are starting with the compact limousine first. So the first market for Skoda worldwide is India to launch the first compact limousine.” Skoda also announced new base variants of its Skoda Yeti and Skdoa Superb on the show. Skoda has plans to make variants of the Skoda Rapid available across the world, as a part of its ‘Mission L’ compact sedan strategy, and India is the first market to receive the car. The 8th anniversary special was the preferred platform for auto giants to unveil their soon to launch offerings as the special show marked the debut Hero Impulse 150cc motorcycle, and the Hyundai Eon small car.

Skoda Rapid

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It also plays host to several important guests including Karl Slym, President & MD, General Motors India; Anand Mahindra, VC & MD, Mahindra & Mahindra; BVR Subbu, Former President, Hyundai Motor India; Nigel Wark, Executive Director – Marketing & Sales; Actor Gul Panag; and Arvind Saxena, Director – Marketing & Sales, Hyundai Motor India. Extending his wishes on the 8th anniversary of NDTV The Car & Bike Show, Anil Dua, Senior VP-Marketing & Sales, Hero MotoCorp said “I would like to congratulate Siddharth and his entire team for completing 400 episodes of The Car & Bike Show. The show has really set a benchmark for excellence in auto-based programming on TV. Its highly informative as well as entertaining. The bikers of the country look forward to understand trends in styling and technology by following the programme. All the best for future as well.” Catch the entire special two part anniversary programming on Saturday October 15 at 1:30pm and Sunday, October 16 at 7:00pm on NDTV Profit.

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