Skoda Announces ‘Peace Of Mind’ Campaign For Improved After Sales Experience
Published On Jul 20, 2021 08:00 AM By Dhruv
Skoda has always delivered well-built products to Indian customers, but has often been found lacking in the after sales department
Skoda India has launched a new ‘Peace of Mind’ Campaign, aimed at improving the after sales experience of customers. Under this campaign, Skoda will focus on key areas such as maintenance costs, customer reach, convenience, and transparency throughout the process.
Skoda has lowered the maintenance costs of its cars across the spectrum, with petrol engines seeing a reduction of up to 32 percent in engine oil prices. A further decrease in the prices of other spare parts and an enhancement in the replacement intervals has seen Skoda’s overall maintenance bill come down by 21 percent. This figure is for regular service up to 75,000km or 5 years.
The Czech carmaker is also looking to increase its presence in the country by establishing a total of 185 after sales touchpoints by 2025. Furthermore, it has introduced digital services that allow customers to book service appointments, browse their service history, and book service appointments from their smartphones.
Also See: Upcoming Cars In India
Customers will also have the option of extending the warranty of their Skoda vehicles into the fifth and sixth year. Service care packages will bring down the costs of service while roadside assistance can now be availed up to a period of 9 years.
Statement by Zac Hollis, Brand Director for Skoda India “One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to prioritise our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers.’’
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