Mitsubishi Decides to Phase Out Cedia; New Focus to be SUV's
Mitsubishi has enjoyed great international success with its range of cars; however, despite producing some brilliant cars, the Japanese car maker has had little success in terms of sales growth of products in India. The Lancer, an internationally recognised model did not do very well in India. Neither did the Lancer's replacement, the Cedia. And now after a while of negative sales reports, Mitsubishi has decided to phase out the Cedia.
Wajeeh
Published On Dec 14, 2012 11:22 IST
Published OnDec 14, 2012 11:22 IST
Last Updated OnDec 14, 2012 11:22 IST
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From what Mitsubishi has decided, the auto manufacturer plans on shifting its focus to SUV's for the Indian market. The Pajero, despite not being able to pick up the kind of sales enjoyed by its competitors, still made quite a name for itself in the market.
The same was true of the Mitsubishi Outlander, however due to the lack of a diesel engine, the vehicle was not able to make garner the expected sales. In the international market, the new Outlander houses a refined diesel engine, which if brought to India, might help a lot with the Outlander sales.
Read More on : Mitsubishi Cedia review
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Raised in the Middle East, Wajeeh Khan spent most of his life in Doha, Qatar where he was originally educated in the field of communications and networking. He spent five years working and garnering experience in various fields including administration, insurance, sales and construction. However, Wajeeh has always had a deep seated passion for automotive writing, which has brought him back to his roots in India and although a fresher in the field, he is an obsessive enthusiast with an extreme and inquisitive nature and has his bases on the hows and whys of the functioning of a car, all covered.</p>
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Armed with exceptional knowledge on the workings of the English language and his obsession for cars, he hopes to make a name for himself in the field of automotive journalism.</p>
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