MINI to Cut Down Pricing by Localizing Car Assembly
This Auto Expo India which was held in New Delhi this year brought in a lot of new vehicles which have changed the way the Indian auto industry functions. On such car which was launched this year was the MINI Cooper. The car is one of the favorite throughout the world but it is a little steeply priced for the Indian car market. The high price is a result of the heavy important duties that are imposed on the Cooper as it is being brought in as a CBU (Completely Built Unit). Indian car market is the fastest growing market therefore every car marker wants a piece of it and they are trying hard to please the audience, no matter what it takes.
Ritesh
Published On Jul 14, 2012 13:57 IST
Published OnJul 14, 2012 13:57 IST
Last Updated OnJul 14, 2012 13:57 IST
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The same stands true for the German Bavarian auto maker. They are pondering over assembling the MINI in India which will help them reduce the price multi-fold. The speculations are that all the four models, MINI Cooper S, MINI Cooper, MINI Cooper Convertible and MINI Cooper Countryman, will be assembled at the Chennai facility after mid-2013. Currently the Cooper Hatch is available at Rs. 26.02 Lakhs whereas the MINI Cooper S comes at a price of Rs. 29.15 Lakhs, Countryman is priced at Rs. 31.99 Lakhs and the Convertible is tagged at Rs. 31.33 Lakhs (all prices, ex-showroom Mumbai). On the other hand, their competitor, Volkswagen Beetle comes at a price of Rs. 27.77 Lakhs (ex-showroom Mumbai).
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<p>Having worked as an Auto Journalist for the past 5 years, Ritesh is keenly passionate about digging more on automobiles and things related. His journey as a journalist so far consists of different profiles that helped him groom on various platforms within the automobiles industry. He kept rolling on technical experience during his career as a Road Test Editor, which finally took him to a level where he turned to be an Editor-in-Chief of CarDekho.com, India's no. #1 automotive giant. </p>
<p>Another side of his creative life is easily visible the photography that he carries out in order to serve the CarDekho news readers with the latest and natural pictures of newly launched cars. Additionally, he is the one who foresees all auto news articles that are to be published making it sure that CarDekho readers get the latest and the best automotive news first. "Life is a highway, keep driving", Says Ritesh.</p>Read more
