MINI India Opens Second Dealership in Delhi
MINI India has announced the opening of their second dealership, Deutsche Motoren in Delhi. The new dealership which is located at Mohan Co-operative Industrial Estate on Mathura road will display the MINI Hatchback, Convertible and Countryman. The dealership is headed by Mr. Yadur Kapur Executive Director of Deutsche Motoren.
The President of the BMW Group, Mr Philipp von Sahr made a statement regarding this new intiative; “With the launch of Deutsche Motoren, we are proud to have strengthened our presence for the world’s most exciting premium small car brand in Delhi. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. MINI as a brand truly compliments Delhi – a city with wonderful amalgamation of trends and tradition, fun and style and enduring spirit. With two dealerships in the city, we wish to take the MINI experience and excitement to as many consumers as possible in the festive season ahead.”
The dealership holds uniquely designed interiors that reflect the modern city feel that emanates from Delhi in an indulging, inviting and interactive way. The dealership boasts a display area of 3200 square feet along with a 5 car set-up. Also included is a MINI lounge, MINI lifestyle collection and a MINI accessories display.
Mr. Yadur Kapur, Executive Director, Deutsche Motoren said, “We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of MINI’s journey in India with the launch of the new MINI dealership by Deutsche Motoren in Delhi.”
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