Mercedes-Benz India hikes rates up to 4%
Mercedes-Benz India has announced a price hike of up to 4% across its entire model range. The price hike will be effective from 22nd January, 2015 and the company has stated that the end of the excise duty cut on 31-December, 2014 was instrumental in the price revision. Mercedes-Benz has also announced that under the company’s STAR Agility Finance scheme, customers can avail an unmatched interest rate of 9.99% for the new cars.
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Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz India offers the ‘Top of Pyramid’ products for its discerning customers, creating more value to the total cost of ownership. The excise duty cut was of much relief to the automotive sector in general and luxury cars, in particular. However, the end of excise benefit left us with no option but to pass on the additional cost to our customers. MercedesBenz India is on a strong growth curve with a clear focus on maintaining a profitable and sustainable growth. We want to maintain our premium brand positioning in the market and sustain the strong foundation which we have created for the brand in India.”
“Despite the price hike, the smart financial solutions from Mercedes-Benz Financial Services like ‘STAR Agility or STAR Lease’ are specially curated for our customers. One of the new highlight offerings will be the unmatched interest rate of 9.99% for New Generation Cars customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and On Road Assistance programmes, will enhance the customer’s overall ownership experience.” Mr. Kern further added.
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