Maruti Suzuki wins the Internationalist Award for Innovative Digital Marketing Solutions
The International Awards are the outset International Digital Awards which were presented on the basis of geographic footprint of the AD campaign, categorized as : a worldwide advertisement, region based campaign, the local execution of an MNC and a localized campaign which is on international standard worthy of appreciation globally. The first International Digital awards are the enlargement of “The International Awards for Innovation in Media”. These awards are a reflection of the strength of Digital media in the marketing strategy of the companies.
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From across globe, there were entries in four categories : 1: A Local Brand or Service in a Domestic Market with an new innovative digital solution which is having a worth of international standards or world class adaptation; 2: A localized execution of a Multinational Advertisement; 3: A MNC advertisement atleast in any one of the specified region across globe like Europe, Asian, Middle East, Latin America, and others; 4: Multinational ad campaign or international campaign is viewed in more than one areas specified.
Maruti Suzuki and the popular community portal's iSerial Stars was in the “A Local Brand or Service in a Local Market with an innovative digital solution which is worthy of international adaption or of world class standard category.
Ms Sunila Dhar, Assistant General Manager, Marketing, Maruti Suzuki India Ltd., was very excited and said that, Maruti is always generating new and innovative methods. He added that, when these efforts by the company isrecognized on the international platform, it gives immense pleasure and satisfaction.
Mr Avinash Singh, Media Manager, Maruti Suzuki India Ltd. said that, the company is excited about the new achievement. It was new and a unique concept the auto makers came up with and receiving a recognition has paid off the company's efforts. Maruti Suzuki is looking forward to be part of more such events.
Currently the auto company, is planing to introduce an upgraded version of Maruti Swift. In the Indian auto market ,this hatchback is one of the best sellers which is affixed with upgraded technology, sporty looks and greater fuel efficiency. The company is expected to introduce the newer version by 2011 to compete with the likes Nissan Micra, Volkswagen Polo and soon to be launched Toyota Etios Liva.
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