Ever Since the Japanese automaker, Suzuki launched the Swift-its first global strategic model in Japan in late 2004, it has never looked back. The car has been a huge success globally including India that received the vehicle back in 2005. Sold in a total 125 countries, over 30 lakh units of Swifts have been sold worldwide, out of which India accounts for 45% of the total sales. So, to celebrate this milestone, Maruti Suzuki has now rolled out Swift Star- a limited celebration edition in India.
The new Swift Star has received some cosmetic changes both inside and out like a double-DIN stereo with Bluetooh, a rear roof spoiler, steering wheel cover, art leather seat covers and designer floor mats. However, mechanically the car remains all the same. The limited edition Swift Star has been made available on the base and middle variants of both the petrol and diesel versions. And the company is charging an additional sum of Rs 23,000 to offer all the new features, which is in fact not a bad deal.
Swift is global in outlook and production – it was first built in Japan, followed by Hungary, China, India, Indonesia and Malaysia and more recently production began in Thailand; vehicles sold in Europe are built at Suzuki’s established Magyar plant in Hungary
Globally, around 13 per cent of Swift sales are in Japan, 45 per cent in India and 23 per cent in Europe with the remainder from other world markets. What has helped it do so well is a blend of eye-catching good looks, Japanese quality and European inspired driving dynamics to the compact car segment.