Hyundai India kick starts “I live the Uber life” campaign
With the launch of the new iGen i20, Hyundai India kick started a campaign called “I live the Uber Life”. The new i20 has an all new facelift, spacious interiors and host of new features. New Hyundai i20 is the only car in this segment to offer 6 airbags – dual front, side and curtain thus making it one of the safest cars on the road today. Uber Life in literal sense means ‘beyond the usual’, so last weekend was completely dedicated to experience the uber life in 5 major cities of India (Mumbai, Delhi, Bangalore. Hyderabad and Chennai). The metro cities had the luxury to explore the latest iGen i20 in their nearby mall and spend as much as time as they want, click pictures and print them.
Vidyadhar
Published On Apr 19, 2012 12:34 IST
Published OnApr 18, 2012 12:28 IST
Last Updated OnApr 19, 2012 12:34 IST
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The campaign showcased the new car and invited the people to check out the car exclusively. The response was overwhelming as the mall-goers enjoyed their stint with the new found uber life as they explored the features, comfort and the upgrades of the new i20. They held quizzes, took pictures and made a collage filled with the special ‘uber’ moments. Hyundai's new campaign definitely grabbed all the eyeballs and was a success and people thoroughly had a great time as they experienced the uber life and couldn’t stop raving about it.
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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more
