Ford India records over 10,000 sales and export vehicles in February, opens 45 new outlets
Continuing its strong sales trend for the second month of 2012, Ford India sold 10,424 wholesales and export units in February. Despite ongoing supply constraints, Ford India sold 10,424 wholesale and export units in February, demonstrating sustained and stable growth for the second month of this quarter. Domestic wholesale figures were 8035 units for February while export figures also remained high, with 2389 vehicles exported during the month. On February 16th, Ford India opened 45 new sales and service outlets across India in 35 cities and towns of India simultaneously. Living up to the company's new brand promise, "Go Further," Ford India has now strengthened its pan-India network to 230 sales and service outlets in over 123 cities.
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Continuing its strong sales trend for the second month of 2012, Ford India sold 10,424 wholesales and export units in February. Despite ongoing supply constraints, Ford India sold 10,424 wholesale and export units in February, demonstrating sustained and stable growth for the second month of this quarter. Domestic wholesale figures were 8035 units for February while export figures also remained high, with 2389 vehicles exported during the month. On February 16th, Ford India opened 45 new sales and service outlets across India in 35 cities and towns of India simultaneously. Living up to the company's new brand promise, "Go Further," Ford India has now strengthened its pan-India network to 230 sales and service outlets in over 123 cities.
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“We have embarked on an exciting growth path in 2012 as evident with our 10,000 plus sales for the second month in a row, and addition of 45 dealerships across India in February. In addition to our commitment of bringing new vehicles to India, we are focused on augmenting the customer experience and going further to increase our footprint," said Ford India's President and Managing Director Michael Boneham. With Ford India opening a new outlet every 10 days, including in tier II and III cities, the pan-India expansion will enable customers to enjoy world-class products and services from Ford along with best-in-class cost-of-ownership experience. The total number of countries to which the popular Ford Figo is exported increased to 34 countries this month with the commencement of exports to Lebanon.
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Ford India also augmented its All-New Fiesta range by introducing two automatic variants this month, the Fiesta PowerShift Automatic-Style and Titanium+ variants at an attractive price of Rs. 899,000 and Rs. 970,300 (Ex-showroom, New Delhi) respectively. With amazing fuel-efficiency of 16.97 km/L* and a unique sealed-for-life transmission unit that requires no maintenance for 10 years or 240,000 kms, Ford's pricing makes the automatic variant attractive to manual owners. The new variants bring Ford's revolutionary PowerShift dual-clutch six-speed technology to India, and look to elevate the customer experience to a whole new level by offering segment-leading features such as Voice-Control with Bluetooth ®, Cruise Control, Hill-Launch Assist and Ford Grade-assist and Rear Parking sensors. "By offering customers the comfort and convenience of automatic at an incredible price, Ford India is ready to Go Further in bringing transformative technologies to its customers," Boneham concluded.
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