Ford Fiesta Hatchback Unveiled; Rumoured to Launch in India as well by 2013
There were rumours floated sometime back that Ford India is planning to bring in the hatchback version of its popular sedan Fiesta in India, but then came a news that Ford India had to drop it since their first priority is to launch the compact SUV, Ford Ecosport in India. The fiesta hatchback which is currently sold in many European markets is back in the news again, this time for revealing the information about its facelift, which is all set to break covers on stage tomorrow in Amsterdam at Ford's special “Go Further” product event hosted by Ford President & CEO, Alan Mulally and attended by 2,500 dealers.
As far as the Indian launch of the same is concern, there are speculations that it might come by next year since the hatchback segment is growing at an impressive pace, and Ford is certainly looking for a product to be placed above the Figo. What might give a competitive edge to all new Fiesta is the fact that it will come carrying the award-winning 1.0-litre EcoBoost engine, which has capacity to deliver best-in-class fuel economy.
“Fiesta has been one of the world’s best-loved small cars across five decades, and the sporty appeal of the last generation Fiesta inspired real passion among global compact car customers, contributing to its status as the world’s most successful small car,” said Martin Smith, Ford of Europe executive design director. “We had to keep that vital part of Fiesta’s make-up – but we also wanted to give it a more sophisticated look.” The Fiesta’s face gets the trapezoidal front grille, bracketed by laser-cut headlamps with daytime running lamps that use LED technology, and features a power-dome bonnet design.
The redesigned Fiesta also delivers a harmonious and ergonomically optimised interior. Ford SYNC in-car connectivity system delivers a great level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB. The SYNC system includes Emergency Assistance, which directly connects the vehicle occupants to local emergency services operators after an accident, in the correct language for the region.
The new Fiesta will also feature the European debut of segment-first MyKey, which will enable parents in particular to encourage safer driving and limit their teenager’s exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used. Ford will reveal more details about the new European Fiesta range at the Paris Motor Show in September.
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