Ford EcoSport Unveiled in Jaipur and Chennai
Ford India has been aggressively promoting its compact SUV EcoSport in India. Today, Ford EcoSport has been unveiled at Jaipur and Chennai, allowing visitors to see, touch and feel the SUV. Recently, the company had announced the 100 lucky contenders, who participated in an interactive online campaign 'urban discoveries' started by the company, which offers a chance to drive EcoSport before its launch. Ford is also putting EcoSport on display in 14 different places, and under this promotional activity the car now unveiled in Jaipur and Chennai.
Ford EcoSport has already been displayed in few cities, and now the next destinations for the EcoSport are Ahmedabad, Pune, Hyderabad and Kolkata. This has been exciting promotional strategy adopted by Ford India to sensation Indian people before its actual introduction in the Indian auto industry. The top-of-line Titanium variant of EcoSport is showcased in Jaipur, which is powered by 1.0 litre EcoBoost engine.
The American car-maker is aiming to launch EcoSport in India at a very aggressive pricing. The car is expected to be priced lesser than that of Suzuki Dzire, Hyundai i20 and its closest competitor Renault Duster. The Ford EcoSport is expected to be priced around Rs. 5.9-6 lakh. The company hasn't disclosed the exact launch date of the vehicle, but we expect it to be launched by the end of June this year.
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