Fiat India Makes Third Attempt to Gain Market Share
The Italian automobile company Fiat SpA has tried to make a new entry in the Indian market without any joint venture or alliance. Though Fiat needs to learn a lot from its earlier two joint ventures, still it has the first mover’s advantage. As per the industry experts, if Fiat does not prove its worth at this attempt it may not be able to make a good place in the Indian market. The company has planned to set up its own national sales company named Fiat India with an independent distribution network, build product portfolio which comprises of small cars, SUVs, MPVs and to introduce other group brands like Jeep, Chrysler into India altogether with a work of restoring its image in the country.
Enrico Atanasio, head-commercial, Fiat India is confident enough on the companies working in India with all the doom say around the company. Atanasio said that the company is developing a wide range of cars and investments are being done in the right product and segment for the Indian market. The company is looking forward to manufacture and assemble its products in India with importing fully built cars and SUV’s for the local markets. The B and C segment of the market is the best segment at the moment to cater.
The customers shift towards the SUV and MPV is also one of the major reasons for the Fiat too look towards these segments which have potential. Atanasio said that building national sales company and independent network, developing product portfolio & introducing newer brands are the key support for growth in Indian market. The Fiat 500 L, which is a compact car with a 5-7 seats and Fiat Qubo crossover will also be available in the Indian market and can be very popular.
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