BMW Group steps up its activities in India

The BMW Group is strengthening its commitment in the growth market of India. As a first step, local production capacity at the BMW plant in Chennai has been increased from 3,000 to 5,400 units and the dealer network further expanded. Frank-Peter Arndt, member of the Board of Management of BMW AG, responsible for Production said that India is a market that holds great potential for the future for the company and is a building block in their global market offensive.

Published On Sep 21, 2010 16:01 IST

Published OnSep 21, 2010 16:01 IST

Last Updated OnSep 21, 2010 16:01 IST

1.7K Views

Write a comment

The BMW Group is strengthening its commitment in the growth market of India. As a first step, local production capacity at the BMW plant in Chennai has been increased from 3,000 to 5,400 units and the dealer network further expanded.

Frank-Peter Arndt, member of the Board of Management of BMW AG, responsible for Production said that India is a market that holds great potential for the future for the company and is a building block in their global market offensive. The success so far has proved that the ‘production-follows-the-market’ strategy, which has already been successful in markets such as the US and China, is the right approach, added Frank. He also quoted that they are expanding capacity,by gearing the plant to produce a further model for the Indian market, the X1, starting in November 2010 and thereby opening up new customer segments.

BMW

See More BMW X5 Pictures Read more on BMW X5

In addition to strengthening capacity, a new vehicle logistics centre will also be set up on the grounds of the Chennai plant, for which land has already been acquired. By mid-2012, the BMW Group will have invested a total of EUR 30 million in India since launching production there in 2007.

At the same time, BMW is also stepping up its local sales and marketing activities. To meet rising customer demand for BMW vehicles and services, its sales network will be systematically expanded to 22 dealerships by 2011 – almost doubling its size since early 2009. Towards the end of this year, BMW Financial Services will also begin offering its financial services in the Indian market for the first time.

BMW

See More BMW X5 Photos Read more on BMW X5

In the first eight months of this year alone, BMW sales in India climbed 43% to reach a total of 3,301 units. This means that the BMW Group has already sold almost as many vehicles in India this year as in the whole of 2009.

The ongoing expansion of BMW's dealer network means that they will be present in all major regions of India and would be able to reach more than 95 percent of the potential buyers, according to Andreas Schaaf, president of BMW Group’s Indian subsidiary. Having taken the lead in the premium segment for the first time last year, BMW aims to maintain the leading position this year with the market launch of the new 5 Series.

Read More on : BMW X5 expert review

Was this article helpful ?

Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

Trending SUV Cars