Audi’s First Electric Vehicle In India Could Be Priced Under Rs 1.5 Crore

Modified On Mar 21, 2018 12:34 PM By Raunak

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Based on the VW Group’s modular electric platform (MEB), the series production e-tron electric SUV could be the first electric Audi in India 

Audi e-tron Prototype

Audi is gearing up to introduce a series production electric vehicle based on the e-tron electric SUV concept on August 30, 2018, in Brussels, Belgium, which is also its global production hub. At the 2018 Geneva Motor Show in March 2018, Audi revealed a near-production version of this electric SUV, which is set to become its first ever all-electric vehicle. The German automaker has announced that the e-tron SUV will start from 80,000 euros ($98000) in Germany. As per the current conversion rate that stands at approximately Rs 64.08 lakh.

Audi e-tron Prototype

Pictured: Audi e-tron Prototype at 2018 Geneva Motor Show 

Audi hinted us last year that it is contemplating to introduce an EV in the Indian market by 2020. The Audi e-tron electric SUV, which will hit the European market in late 2018, will be on sale in some markets by 2019. There is a possibility that Audi might introduce it in India as well. In fact, Audi has already registered 'e-tron' trademark in the county and it will most likely come as a CBU (completely built unit). Hence its retail price in India is expected to be, at least, double what it is outside. SIAM (Society of Indian Automobile Manufacturers) suggests an import duty of 100 per cent on all new cars that cost over $40,000. That would mean a sticker price of around Rs 1.3 crore by today’s conversion rate.

2015 Audi e-tron quattro Concept

Pictured: 2015 Audi e-tron quattro Concept


Audi e-tron

Jaguar i-Pace EV400 90kWh (UK-spec)

Tesla Model X (UK-spec)

Price outside India (converted)

~ Rs 64.08 lakh

~ Rs 57.96 lakh - 74.40 lakh

~ Rs 64.36 lakh - 1.17 crore

Jaguar I-Pace

Pictured: Jaguar I-Pace

The production version of the e-tron is expected to offer similar performance figures and range as the Jaguar i-Pace. Here’s a spec comparison between the Audi e-tron concept, the Jaguar i-Pace EV400 90kWh and the popular Tesla Model X P100D.

Tesla Model X

Pictured: Tesla Model X 


Audi e-tron concept

Jaguar i-Pace EV400 90kWh

Tesla Model X P100D


435PS (500PS boost)




+800Nm (boost)








4.6 seconds

4.8 seconds

2.9 seconds (0-96kmph/60mph)

(Ludicrous Mode)

Battery Capacity







540km (European cycle)

Top speed (electronically limited)




Audi e-tron Prototype

The debutant fully electric vehicle from Audi, the e-tron SUV, is among the 20 electrified vehicles that the Ingolstadt-based automaker has planned to put on the roads by 2025. Half of these 20 models will be fully electric, including the Audi e-tron Sportback (check out the picture below) that will soon follow the e-tron in 2019.

2017 e-tron Sportback Concept

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