Audi Q3 likely to be unfolded in 2012

Audi seems to be adopting a back-to-back launch strategy in India. After the recent launch of the Audi A7 and Audi RS 5 on May 11, reports are coming in that the awaited Audi Q3 will be hopefully launched early next year. Audi A6 is also reportedly to be coming this August. It is sure that, with the launch of Audi Q3, the crossover BMW X1 will be the one that would need to review things. If we track the aggressive pace followed by Audi, it would not be difficult for anybody to assess that it is the natural out come of Audi’s strategy to increase sales of its cars in India. The company has set a target of selling around 5000 units in 2011. Though it is not a big target and with so many good cars to its credit, coupled with aggressive introduction of new cars in India, it is hoped that Audi will achieve it comfortably.   

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There would be several engine options available in the Audi Q3 that is expected to hit the Indian market in 2012. Besides a 147kW 2.0L TFSI engine, a 171kW 3.0L turbodiesel V6 and a 210kW 3.6L FSI V6 in the diesel category, the 2.0-liter diesel engine would be the one that will be the centre of attraction. This engine is currently on Volkswagen Passat, Skoda Laura and Volkswagen Jetta.

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However, besides the engine the pricing of the 2012 Audi Q3 SUV is also said to arouse much anticipation and it is hoped that Audi will keep it competitive to BMW X1 which is currently sold for around Rs 29 lakhs. The Audi Q3 will also be a close rival to the same segment Mercedes SUVs and Audi India will make every possible move to bring this compact size yet spacious SUV as the cheapest option in the SUV segment.

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