Audi posts best-ever sales figures for FY13-14
Audi India, continued its journey on the path of success by selling more than 10,000 units in a single financial year thereby becoming the first luxury manufacturer to do so. Moreover, the manufacturer also achieved its best-ever monthly sales figure of 1404 units in March 2014 and best-ever quarterly sales of 2740 units from January to March, while the FY14 (2013-14) ends with a boom, as the Ingolstadt based manufacturer retailed a total of 10126 units.
The manufacturer is focusing on bringing Indian people-centric products in the country. The automaker, in order to cut down prices, has started manufacturing products in Aurangabad. The new product that will be launched by the company is the Audi A3, an entry level sedan. The company has 34 showrooms in India including recently opened showroom in Udaipur, Visakhapatnam Nashik. It plans to further expand the dealership network to 40 by the end of this year.
Speaking over the outstanding growth of the company, Mr. Joe King, Head, Audi India, said. “The double achievement of selling 10000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi – Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country.”
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