Ferrari to offer upgrades on present line-up of cars
The sports car brand Ferrari is reported to offer upgrades on their present line-up of cars to make them stand out to be unique. The Ferrari fans can personalize their choice by customizing them according to their personal preferences. The custom changes can include the refurbished interiors with cashmere leather seats, gold coloured exteriors and many other additional features, which are likely to increase the car price by 20 to 60%.
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The proud owners of Ferrari cars can have their car model redesigned in their exclusive workshop at the Maranello headquarters where a personal designer will help the customers round the clock. The car maker has showcased three designer collections based on which the consumers can have a choice. The Classica, Scuderia and Inedita models are all set to inspire the consumers with their designer outfits. The Classica has the interiors designed with the authentic Vintage leather interiors, while the Scuderis sets a classic Ferrari sports car example with Carbon fibre and Kevlar interiors.
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The Inedita model incorporates the latest trends in vogue including the denim interiors. With the introduction on the three designer car models, the Italian sports car manufacturer intends to increase its profit margin by surging sales at the same time maintaining its brand image. Ferrari, which is also a subsidiary of Fiat will generate the additional revenue to compensate for the dipping sales of the parent company.
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