Bentley outperforms with 23 percent rise in half year sales
At the half-year point, global sales of Bentley Motors has gone up by 23 percent to 5,254 cars, in comparison to 4,279 cars in the first six months of 2013. The luxury car manufacturer witnessed strong increase in demand in all its operational markets, with China and the Middle East being the biggest contributors with 61 percent and 27 percent growth respectively.
Commenting on the results, Bentley’s member of the board for sales, marketing and after-sales, Kevin Rose, said, “There is simply no-one in the luxury automotive sector that can match these results. We continue to prove we are the world’s most sought after luxury car brand. It’s vital to continuously develop in our exclusive market, as our customers are the most discerning. There is no question that some markets will remain tough but we are confident of a good 2014.”
In the Americas region, Bentley sold 1,388 cars during the tenure, with an 8 percent jump as against the 1,282 cars delivered in 2013. A total of 825 cars were delivered in the European region, showing 11 percent growth as compared to last year's 740 units. In UK, firm witnessed a slight increase of 2 percent and sold 698 cars. Significant 27 percent sales growth in the Middle East region was seen, 537 Bentleys were delivered up against 424 units last year. With 323 cars delivered in the first six months, a 46 percent rise on the 2013 number of 222 cars. While in Japan showed a 56 percent growth with 150 cars were delivered. The success of the Flying Spur and Flying Spur V8 helped the sales in the Chinese region to leap by 61 percent, 1,318 cars in 2014, against 817 cars last year.
In Bentley's 95-year old history, 2013 was the best year for the firm with highest delivery, turnover and profit figures. So, is Bentley on a rack of making record sales this year as well? Seems possible!