Toyota low cost variant to be sold in Thailand

Toyota Motor Corp is all ready to sell a low-cost car in Thailand. The company is also planning to launch few similar products in China, Brazil and India. The reason behind such launches is that the biggest car maker of the world wants to boost its growth in the emerging auto markets. It will be the 21st century Toyota Corolla, said Executive Vice President Yukitoshi Funo. He was referring to the world’s best-selling car that the company had launched in 1966. He said that they have to enter into the large-volume zone of the emerging markets. In Thailand,

Published On Oct 08, 2010 18:52 IST

Published OnOct 08, 2010 18:52 IST

Last Updated OnOct 08, 2010 18:52 IST

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Toyota is the leading car maker while in the fast-growing economies like Brazil and India, the company lags behind its chief rivals. If the company adds some cheaper models to its array of products, it may help Toyota Motor Corp. in raising its sales in China which is the largest auto market of the world.

Funo further commented that they desire to offer a car which is in reach of working people. The low-cost car of Toyota will target a novel emerging middle class of the developing countries which will be quite unlike the Nissan Micra or Nissan March as they call it in the European market. Nissan Micra hatchback has been designed for the emerging and developing markets. This Japan-based auto maker increased 0.4 per cent to ¥2,975 on the Tokyo Stock Exchange. The stock has fallen twenty three per cent in the year 2010.

In India, this low-cost car of Toyota will be known as the Toyota Etios and it will be on sale in December. This new version of the company may come with the price tag of around '450,000 ($10,070). On the other hand, the sedan version may come with the additional cost of '80,000, commented Deepesh Rathore, managing director of IHS Global Insight India. Another popular product of the company, Toyota Corolla is sold in fifty two countries and the total global sales have now reached over thirty six million vehicles in the forty four years since its launch.

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Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.Read more

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