Tata Nano’s monthly sale crosses 10,000 mark in March
Tata Motors had been juggling with poor sales of its low cost small car Tata Nano for many months but now the company has taken a sigh of relief as the sales of this car has improved. In March, for the first time in the history of Nano the sales have crossed the 10,000 mark with 10,475 units reaching the dealerships. This is a sign of growth in the small car segment of the country which was facing a slowdown in recent months. Tata Motors has left no stone unturned in the promotion of the new and improved 2012 version of Tata Nano and the attempts have finally bore fruits with the increased demand of this car in the Indian car market.
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Tata Motors has a plant at Sanand in Gujarat that is dedicated towards the production of Tata Nano and has an installed capacity of manufacturing 250,000 units of Tata Nano annually. The break even point will be reached if the company sells at least 150,000 units of Tata Nano each year which seems to be possible now when the sales have crossed 10,000 units a month. Export figures qualify as important factor in the success of Tata Nano which at present is limited to the neighbors of India like Sri Lanka and Bangladesh; Tata Motors is looking forward to the expansion of its export network for Tata Nano.
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The new and improved 2012 version of Tata Nano had hit the roads in the latter half of the year 2011. Tata Motors had a risky strategy for the promotion of the 2012 Tata Nano which has finally started to pay off with customers realizing the advantages of this small wonder. Tata Motors had made some value additions to the car in order to improve upon its power and fuel efficiency without hiking up the prices which has proved to an intelligent move. The Tata Nano is a super-compact car that is easy to drive and handle in the growing traffic of the cities and is also very conveniently parked in the cramped up parking spaces. No compromise however has been made with the internal space of the car.
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