Scorpio has won the Maruti Suzuki Desert Storm - NDure Category, 2010
Mahindra & Mahindra Ltd. (M&M), the market leader in the utility vehicle segment in India, has good reason to rejoice this year. The Scorpio (the company's flagship brand) won the Maruti Suzuki Desert Storm 2010 in the Ndure category. In 2009 the Scorpio had also won the Adventure Trial SUV Category of Raid De Himalaya one of the toughest rallies in the country and came 3rd in the Rally de Sertoes which is one of the toughest rallies in the world. The Desert Storm Rally was organized by Maruti Suzuki in collaboration with Northern Motorsport. The race culminated in Udaipur after charting a course that covered 3000 kms through the interiors of Gujrat and Rajasthan. The rally saw the highest participation this year with about 250 participants with 100 cars and 21 bikes. The route they covered consisted of some of the toughest terrain the country has to offer, as a result only 11 of the 21 cars in the Ndure category managed to complete the race. The winning Scorpio was driven by Raj Singh Rathore with Dhiraj Arora as his co-driver. Together they survived and won a grueling race in which the participants traveled through the majestic Aravalis, endured the searing heat of the Thar and navigated the marshy expanse of the Great Rann. What made the win even more incredible is that the top-of-the-line Scorpio VLX the duo used was not modified in anyway.
Mahindra Mahindra Ltd. (MM), the market leader in the utility vehicle segment in India, has good reason to rejoice this year. The Mahindra Scorpio (the company's flagship brand) won the Maruti Suzuki Desert Storm 2010 in the Ndure category. In 2009 the Scorpio had also won the Adventure Trial SUV Category of Raid De Himalaya one of the toughest rallies in the country and came 3rd in the Rally de Sertoes which is one of the toughest rallies in the world.
The Desert Storm Rally was organized by Maruti Suzuki in collaboration with Northern Motorsport. The race culminated in Udaipur after charting a course that covered 3000 kms through the interiors of Gujrat and Rajasthan. The rally saw the highest participation this year with about 250 participants with 100 cars and 21 bikes. The route they covered consisted of some of the toughest terrain the country has to offer, as a result only 11 of the 21 cars in the Ndure category managed to complete
the race.
The winning Scorpio was driven by Raj Singh Rathore with Dhiraj Arora as his co-driver. Together they survived and won a grueling race in which the participants traveled through the majestic Aravalis, endured the searing heat of the Thar and navigated the marshy expanse of the Great Rann. What made the win even more incredible is that the top-of-the-line Scorpio VLX the duo used was not modified in anyway.
It is feats like these that have made the Mahindra Scorpio the leader in the SUV (Sports Utility Vehicle) segment in India. The iconic brand has also won widespread industry acclaim. Some of the prestigious awards it has won include the CNBC Autocar Car of the Year Award, BBC Wheels Best SUV of the Year and Best Car of the Year awards and the BS Motoring Car of the Year Award. This is a true testament to Mahindra Scorpio's spirit of adventure.
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company,Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
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