Mercedes to phase out Maybach brand in 2013
A recent update from Mercedes-Benz states that they are most likely to discontinue their high end luxury marque Maybach from 2013. For the starters, cars offered by Maybach India, though not as popular as other Mercedes Benz cars in India, are well-known for its 57 S and 62 S models globally. The Maybach car news is not something of child’s play and can be disposed off quite easily. Until now, they are ideal competitors of nothing less than Rolls-Royce and Bentley cars under the shelter of BMW and Volkswagen respectively. However, the revenue generated by the cars are far less than the input costs.
Vidyadhar
Published On Nov 30, 2011 12:08 IST
Published OnNov 30, 2011 12:08 IST
Last Updated OnNov 30, 2011 12:08 IST
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The sales volumes have suffered drastically during the recent past. Now, after a focused study Dieter Zetsche, the chairman of Mercedes-Benz opines that the German marque is better discontinued than to head for a makeover due in 2014. The gap will be filled by the Mercedes-Benz S-Class soon after Maybach is phased out. Way back in 1997, Mercedes- Benz showcased the first Maybach concept car at the Tokyo Motor show. After certain ups and downs the Maybach was re-introduced as a separate entity altogether in 2002. This is how the limousine tradition began across the globe with Mercedes-Benz to credit for its authenticity. The limousines 57 and 62 have got their name based on the length of the car, from which they are identified.
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The Maybach 57 S model carries a length of 5730 mm and the Maybach 62 S model has an overall length of 6170 mm. So, this is how the story of limousines from Mercedes-Benz’s Maybach marque will see an unfortunate end. The only compensation is the introduction of the next generation versions of the popular Mercedes-Benz S-Class in its place. The S-Class is thought to be offered in three versions. Out of which, the posh S600 Pullman is quite renowned across the world. To cap it all, Mercedes-Benz finds it more productive to invest on something where better results are expected like, S-Class for instance.
Read More on : Mercedes-Benz S-Class price in India
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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more
