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Mercedes plans to roll-out high-end city buses in India

Mercedes-Benz today announced their expansion plans for the Bus business. The company plans to set-up a dedicated assembly line that will cater to the production requirements of the city buses as well as the already available 2-axle and 3-axle inter-city luxury coaches. Mercedes-Benz also indicated their plan to offer integrated body-building facility for the city buses housed out of their present premises at Pune.

Published On Jun 11, 2010 08:26 PM By Vidyadhar
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The market for high-end city buses is lucrative. It is estimated at approximately 500 units per annum and expected to grow by 20% each year. Mercedes-Benz India sees a potential in this niche market and as such plans to offer with solutions that are been successfully operated in similar operating conditions in other parts of the world. The company now plans to conduct product clinics and fine tune the buses to the specific needs of Indian city bus operators. Mercedes-Benz has already imported a low floor and a semi-low floor city bus for the product clinic.

“Mercedes-Benz is the inventor of the first bus in the world and ever since, we have pioneered innovations that have revolutionized motorized public transport. In India, our 2- and 3-axle luxury coaches have been received very well. We would now like to expand into the city buses segment. To create a bus suited to the exact requirements of the users, it is essential to understand our customer needs: our trial buses will achieve this objective.” commented Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

With improving infrastructure and growing urban vehicle population, the need for safe, reliable and robust mass transit system is imminent in India. Mercedes-Benz city buses with their superior quality, dynamic design, robust build, star comfort and globally proven city buses will be targeted to satisfy such needs of urban mobility.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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h
hashim.p.h
Mar 20, 2011, 12:22:39 AM

its great

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