Maruti India plans to bring 20 new cars in next 5yrs

India's largest car manufacturer Maruti Suzuki India has plans to roll out 15-20 new cars in the coming five years. Out of which, five of the car models are in the advanced stage of development. Following the current trend in the domestic car market, Maruti India is currently focusing on the production of low priced cars which comprise of 70-80% of their upcoming launches that also includes the facelifts of their existing models as well.

Meenal

Published On Aug 29, 2011 14:41 IST

Published OnAug 29, 2011 14:41 IST

Last Updated OnAug 29, 2011 14:41 IST

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Maruti Swift Dzire

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Among the launches that are hoped to take place in the next few years, a sub-four meter version of the Maruti Swift Dzire, an MPV launch, Maruti A Star facelift and an upgraded Maruti Ritz are all included on the Maruti India's plans that are in the pipeline. The sub-four meter version of the Maruti Swift Dzire is likely to be launched in the 2012 Auto Expo that is to take place in New Delhi. The all-new 2013 Maruti Alto 800 is also on the cards. According to market experts, the upgraded versions of the existing models and fresh car models are being introduced in the car market, due to the shorter life-cycle of current products. The company is quite keen on following this strategy in tandem with its counterpart in Japan, observing that the consumers are more interested in fresher products in the car market.

Maruti Swift

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Mr I.V. Rao, the chief executive of Maruti Suzuki India is reported to have said that Indian engineers play a big role in the product development, not only for India, but also for the global products as well. Mr Rao is also said to have added that, with the involvement of Indian engineers, they will be able to keep track of the continuous changes taking place in the Indian market, which is influenced by the customer expectations and ever changing competition. Apparently, the Suzuki Motor Corp has decided to merge their R&D facility with the Indian R&D department in near future and Mr. Rakesh Batra, partner and national director of Ernst and Young, also shares his opinion that the Indian R& D facility with greater responsibility will only help in future developments.

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Meenal

Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.Read more

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