Land Rover Discovery 4 plays key role in Zindagi Na Milegi Dobara

The award winning Land Rover Discovery 4 is featured in this years most eagerly awaited Bollywood movie, Zindagi Na Milegi Dobara (ZNMD). The film centres on three best friends travelling on a road trip of a lifetime and has a star cast of Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol and Kalki Koechlin.

Vidyadhar

Published On Jul 11, 2011 12:58 IST

Published OnJul 11, 2011 12:58 IST

Last Updated OnJul 11, 2011 12:58 IST

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Discovery 4 was a natural choice for the producers who recognized the vehicle's perfect combination of sophisticated style and versatility both on and off road. The premium luxury and practicality of the Discovery is well suited to a road movie that could prove to be a hit of the year.

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The film producer Ritesh Sidhwani said: "When deciding on the SUV, as written in the script by Zoya and Reema, I couldn't have thought of any other SUV that was suitable to travel on the different terrains, but a Land Rover. The safety and comfort of the cast was important and this can be trusted with the Land Rover Discovery 4. The vehicle is also being used to promote our film in an innovative way by driving from Mumbai to Delhi, as the central concept is about a joyous road trip that takes three friends on an exciting once in a lifetime journey!" Zindagi Na Milega Dobara will release globally on the 15th July 2011.

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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